Encore inspires and delights at the 2024 Hyatt MICE Forum

Encore inspires and delights at the 2024 Hyatt MICE Forum: Pioneering innovation in event technology, production and sustainability

Encore was a prominent presence at the 2024 Hyatt MICE Customer Advisory Forum held at the Grand Hyatt Seoul from 27-29 August. The event, which brought together industry leaders from across the Asia-Pacific region, provided a platform for discussing the future of events and exploring cutting-edge trends in event technology, sustainability, and diversity, equity, and inclusion (DE&I).

As the main sponsor, Encore not only participated in the forum but also showcased its unparalleled event production capabilities during the gala dinner. Attendees were delighted by Encore’s innovative use of table projection mapping and stunning multimedia designs displayed on multiple LED walls. The immersive experience left a lasting impression, demonstrating Encore’s commitment to pushing the boundaries of event technology.

Encore’s Katherine Pfahl, Senior Director of Strategic Partnerships, APAC and Michael Magafa, Commercial Director for APAC, delivered an insightful presentation on the evolving and future landscape of event technologies. Their presentation emphasised the importance of moving beyond traditional AV solutions and leveraging technology as an enabler to tell compelling stories. They highlighted key trends such as immersive experiences, personalisation, and the amazing capabilities of Artificial Intelligence (AI) and Extended Reality (XR) in creating unforgettable events; illustrating the many ways Encore uses technology to drive stronger audience engagement.

“Technology is no longer just about AV; it’s about how we apply it to create meaningful connections. Immersive experiences, personalisation, and the integration of AI and XR are redefining how we engage audiences and deliver ROI for event organisers,” said Michael.

Katherine continued the presentation focusing on the critical role of sustainability in the future of events. She addressed the pressing need for the event industry to adopt sustainable practices, not just as an optional inclusion, but as a fundamental approach to event planning. She outlined how Encore is leading the charge in this area by implementing energy-efficient technologies, utilising LED technologies and digital platforms like Encore’s Chime Live for eco-friendly event materials and integrating sustainable design elements into event production.

A special highlight of her presentation was a heartfelt appearance by her daughter, Piper who passionately articulated her concerns about sustainability. She eloquently highlighted the alarming amount of plastic in the world’s oceans, bringing a personal and poignant touch to the discussion. This moment underscored the importance of sustainable practices, not just as an optional inclusion, but as a fundamental approach to event planning.

“Sustainability isn’t just about ticking a box; it’s about making a lasting impact for future generations. At Encore, we’re committed to reducing our carbon footprint and helping our clients achieve their sustainability goals through innovative, eco-friendly event solutions,” Katherine explained.

The Gala dinner, executed by Encore, was a highlight of the forum where the team showcased their creativity and technical expertise with attendees delighted by the seamless integration of technology that transformed the event into an immersive experience. The amazing table projection mapping, coupled with stunning LED visuals, set a new standard for event production in the region.

The 2024 Hyatt MICE Customer Advisory Forum was a resounding success, with Encore playing a key role in shaping discussions on the future of events. Through their presentations and event execution, Michael, Katherine, and the Encore team demonstrated why they are at the forefront of innovation in the event industry. Their commitment to leveraging technology, promoting sustainability, and fostering inclusivity continues to set them apart as leaders in the field.

A special thank you to our partners who continue to work closely with Encore APAC and Encore Global—your success is our success:

• Peter Hildebrand, General Manager, Grand Hyatt Seoul
• Kate Atkinson, Vice President, Global Sales ASPAC, Hyatt Sales Force
• Christophe Sadones, Vice President Food & Beverage Operations, Events & Product Development, Hyatt Asia Pacific
• Crystal Chan, Director of Events, Asia Pacific, Hyatt Hotels Corporation
• Steve Enselein, Senior Vice President Events at Hyatt Hotels Corporation

Together, we are setting new standards and creating exceptional experiences in the event industry 💪😎