The Westin Singapore turns 10, strikes a partnership with Encore: throws luxe VIP gala nights to celebrate

To commemorate its 10th anniversary in ‘The Garden City’, The Westin, Singapore hosted a luxurious cocktail evening and networking event for hundreds of VIP clientele, partners and guests overlooking the stunning Marina Bay.  

Encore were engaged to design and produce the entire event – their first at the hotel after being appointed as in-house event services provider.   

To create an unforgettable, immersive experience for attendees, the Encore team gave special consideration to the event design to incorporate all production elements while complimenting the stunning aesthetics of hotel’s grand foyer.  

Guests were guided via a large-scale, illuminated media wall with professional photographer where guests could have their photographs taken as a momento.  

Encore designed two dramatic 3x3m LED Walls, framing the sleek DJ booth situated on the raised marble floor, commanding the attention of guests, and setting the stage for the master of ceremonies, speeches, and live entertainment.

Speeches were given by the hotel General Manager James Walkden and Raj Menon, President of APEC Marriott International – to thank guests and staff; and highlight the hotel’s accomplishments from the last decade.

Regional General Manager for Encore Asia, Marco Cailao, also addressed the VIP delegation and share his excitement about the new partnership with The Westin and the benefits for the hotel’s clientele.

Description automatically generatedThe MC was none other than Annette Lee – a well-known local artist/musician and social media influencer, who also performed an original song. Entertainment for the evening also included a live DJ and a special ‘mirror’ dance choreography, performed by dancers clad with reflective sequins that shimmered under Encore’s extraordinary lighting and display graphics sequence on the LED Walls – perfectly synchronised to the upbeat music.

The event was also used as an opportunity to showcase one of the key selling points for the hotel following recent room upgrades and renovations, namely the introduction of Westin’s signature Heavenly® Beds.

Encore was commissioned to design and fabricate a custom product activation roadshow, reaching out to the lunch crowd at The Cube at Asia Square. The product display was also showcased during the main evening event and was strategically situated in a prime location of the grand foyer, where the imposing glass windows meet stunning city views of the Marina Bay area – both framing and elevating the Heavenly allure of the Hotel’s prized asset.

Encore’s LED displays and moving head lights complemented the display and ensured the showcase was beautifully lit as night fell. To provide a more interactive and engaging experience, Westin Singapore also arranged a sleep hygiene and wellness expert to accompany the display stand to share tips and tricks for guests to improve their sleep.

In addition to the custom product activation stand, Encore also designed and fabricated two unique, eye-catching food displays.

The first, was a dessert display resembling an art installation in a modern gallery. Encore setup a truss frame lined with LED tubes to light up brightly-coloured shelves suspended by wire, creating a floating, optical illusion.

This created a gravity-defying visual effect for the mouthwatering morsels that seemingly levitated mid-air. Encore worked closely with the Executive Chef to ensure that the shelves perfectly displayed the servings, and the ‘see-through’ design of the structure also meant minimal physical barriers that would disconnect the space.

With sustainability in mind, Encore custom designed two oyster stations complete with LED lighting and removable food and ice trays where stations can also be repurposed as multifunction storage shelves.

The Westin Singapore continued their 10th-year anniversary celebrations with a Staff only Dinner & Dance held in the hotel’s ballroom the very next evening. As the venue’s new in-house event services partner, Encore was called upon to design and deliver the event. Balloon popcorn table displays complemented the ‘movie night’ theme where staff were invited to dress as their favourite movie character. Encore repurposed the lighting and sound production equipment used the evening prior, including the two LED Walls that was reconfigured into a single giant screen.

Westin Singapore, located between the city’s financial district and vibrant Chinatown, is a 5-star venue owned by Marriott International boasting stunning views of the Marina Bay area in Singapore.

“The success of our 10-year celebrations would not have been possible without Encore’s expertise and support. It’s a pleasure working with professionals who know and love their craft as much as the team at Encore – said James Walkden, General Manager, The Westin Singapore

“We’re looking forward to fruitful partnership and excited about elevating the events hosted at The Westin Singapore to a whole new level” — Mr. Walkden added.

“We’re delighted to have commenced this strategic partnership with The Westin and help them bring to life this milestone event for them. The team at Encore are incredibly excited to collaborate with The Westin and support their clientele’s events with creativity that inspires, productions that engage and technology that connects.” – said Marco Cailao, Regional General Manager of Encore Asia.