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Projection Mapping: Illuminating Events with Creative and Innovative Content
Events like Vivid Sydney dazzles the world with its mix of light, music, and ideas. It’s renowned for showcases including the fascinating world of projection mapping. At Encore, we’ve crafted amazing displays on walls, buildings, tables, and more. Let’s dive into the magic of this visually stunning technique.
What is Projection Mapping?
Projection mapping, or video mapping, turns ordinary objects into vibrant canvases, creating immersive experiences that captivate audiences. It merges the physical and digital worlds for powerful storytelling.
Creative process
Designing projection mapping starts with a spark of an idea. Our team brainstorms concepts, sketches designs, and explores technical possibilities. It’s about crafting narratives that connect with audiences, answering the essential questions: “What?” and “Why?”.
Technology Behind Projection Mapping
This technique uses specialized software, high-powered projectors, and precise calibration. Designers create a digital model of the target surface, mapping images using software like Disguise or Unreal Unity. High-resolution projectors then cast these visuals, ensuring seamless transitions and perfect alignment. In 3D mapping, perspective and depth enhance the immersive experience.
Transforming Attendee Experiences
Projection mapping turns events into immersive adventures. Imagine stepping into a world where reality blends with light and sound, creating a mesmerizing journey. This technique can be applied to grand displays or even small elements like table name projections.
Encore’s Projection Mapping Projects
Dom Peirgnon Lumiere VIP Dinner
Le Petite Chef
Virtuoso Symposium Dinner
3D Project Mapping for Alienware
Projection mapping elevates events by turning ordinary spaces into extraordinary experiences. It’s a gateway to creativity and innovation.
Stay tuned for our upcoming white paper, where we’ll explore the technical aspects of projection mapping and detailed case studies. Let your imagination soar and dream in pixels and light.
For more information, contact us.
See also:
- Unlocking the magic of projection mapping
- Amazing uses of projection mapping
- Bright ideas for projection mapping
- How projection mapping can be used for branding and personalisation…
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